Personal Care of the Pre-HMO Era, Online
You may be used to going online to do your Christmas shopping, buy books, pay bills, read news and keep up with your friends. But if you have a health question, you probably don't go online to ask your doctor, even for items that aren't urgent.
Why not? One reason, if you pay for your medical care through insurance, is that your doctor most likely isn't paid for the time he or she spends in online visits–only in-office ones.
Dr. Jay Parkinson would like to offer an alternative to that approach. The doctor, based in Brooklyn, offers web-based services at $35 a month, as well as office visits and even house calls. But he doesn't take insurance.
In a profile for Parkinson that she wrote for America's Future Foundation, Elizabeth Nolan Brown says "Parkinson hopes to combine the best of 21st century technology with the localism and personalized care of the pre-HMO era."
Parkinson's business isn't a replacement for insurance for catastrophic health events, but it is a good example of how much of health care can be made less bureaucratic and more patient-focused.
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