Consumer-driven Care Need Not Be Universal to Work

David Goldhill, on the importance of making patients more conscious consumers of health care:

So many of those who oppose consumer-driven health care use the perfect as the enemy of the good. You’re not going to shop for health care if you’re hit by a bus. That’s not the point. The point is you’re served in a health-care system that’s been tightened up, both from a cost and quality point of view, by the fact that some consumers, for many procedures, are shopping around, and not just on price.

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